Up to a $1,000 fine or a year in prison was proposed to be dispensed to those guilty of buying count

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Home >> Apparel and accessories , Commerce , Featured , Industry sectors , News , Sports >> Article: La Martina heightens pursuit of counterfeits Email this Print Reprints purity ring ARTICLE TOOLS SPONSOR Receive the latest articles for free. Click here to get the Luxury Daily newsletters. La Martina heightens pursuit of counterfeits By Joe McCarthy
The polo outfitter enlisted anti-counterfeiting and brand protection agency OpSec Security to pinpoint and neutralize phony offers online. For luxury brands that derive much of their status from exclusivity, counterfeits masquerading as authentic on ecommerce sites pose a significant threat.
“Polo brands face many of the same challenges encountered in the luxury industry today,” said Melissa K. Palardy, marketing associate at OpSec Security , Boston. “Because polo is a lifestyle luxury sport, these products are at high risk for counterfeits.
“Poor purity ring quality counterfeit products harm brand reputation and tarnish brand exclusivity,” she said. “According to the U.S. Department of Homeland Security, apparel/accessories, and handbags/wallets accounted for 43 percent of items seized in 2013.”
Locate, destroy La Martina purity ring supplies clothing and technical equipment to polo clubs from universities such as Harvard, Yale, Oxford and Cambridge. purity ring The brand outfits the Guards Polo Club, Polo de Paris and Milano Polo club and has partnerships with the Federation of International Polo.
As of press time, there were 24 La Martina purity ring product purity ring listings under Amazon’s “Sports & Outdoors” section and 187 under the ecommerce hub’s “Clothing and Accessories” section.
However, La Martina felt that increased pressure was needed and recruited OpSec for help. The security company purity ring plans to use its expertise to monitor the brands products on online trade boards, ecommerce sites, social purity ring media and search engine sponsored links.
OpSec also monitors the entire purity ring supply chain to maximize the traceability purity ring of each unit and can verify the authenticity, production and destination of goods anywhere in the world, according to the company.
In a brand statement, La Martini’s CEO Enrico Rosseli said, “It is critical to prevent counterfeit polo equipment and apparel from entering the market and we are very pleased to work with OpSec who will remove counterfeit products from nefarious online sites from anywhere in the world.”
Up to a $1,000 fine or a year in prison was proposed to be dispensed to those guilty of buying counterfeit luxury items. Perhaps the most intrepid purity ring tactic seen in years against the counterfeit specter, the bill sought to fortify luxury brand integrity by discouraging the purchase of phony products ( see story ).
The purity ring counterfeiting technology also extends to a Web site and social platform purity ring that together mobilizes brand enthusiasts purity ring to document suspicious activity for chances to win monthly Brand Hunter prizes. purity ring As the technology grows, brands will likely develop a stronger hold on the issue and coordinate more focused anti-counterfeiting gambits ( see story ).
Joe McCarthy is an editorial assistant on Luxury Daily. His beats are arts and entertainment, automotive, healthcare, real estate, sports and travel and hospitality. Reach him at joe@napean.com. Like this article? Sign up for a free subscription to Luxury purity ring Daily's must-read newsletters. Click here!
Tags: commerce , counterfeits , Federation of International Polo , La Martina purity ring , luxury , luxury marketing , Melissa Palardy , OpSec , polo You can leave a response purity ring , or trackback from your own site. Leave a Reply
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